How to Find Non-Tech Talent in Web3 [Business, Marketing, and Security Roles]


In our previous article about navigating the talent landscape in Web3, we focused specifically on finding blockchain developers. However, if you’re actively hiring, you will most likely need people in sales, marketing, security, and other business areas. This article will explore some of the non-tech jobs that exist in Web3 and where to find that talent.

How to Find Business Development Managers / Partnership Managers for Web3

About Business Development and Partnerships Roles

In general, business development specialists are responsible for identifying new business opportunities, building and maintaining relationships with clients, and developing strategies to increase revenue and profitability. They play a crucial role in the growth of an organization. 

Web3 companies require business development specialists who are well-versed in the technical aspects of blockchain. They need to have a deep understanding of how blockchain technology works and how it can be applied to solve real-world problems. They must be able to identify potential use cases for blockchain technology and develop strategies to leverage it.

Partnership managers are responsible for identifying and building relationships with other companies. This could involve identifying potential partners, negotiating deals, and managing ongoing relationships. Their focus is on building relationships with other companies in the blockchain space and not only, including startups, investors, and other projects. Partnership managers are essentially business development professionals, so their skills and responsibilities are very similar, even though these might be two different careers. 

Normally, Business Development Managers and Partnership Managers in Web3 are required to have strong communication and interpersonal skills; strategic thinking; selling and negotiation experience; track record of managing partnerships, closing deals, and achieving revenue goals. Some hard skills, like experience with CRMs are normally required too.

Because of the nature of the Web3 industry, candidates normally are expected to be comfortable in fast-paced environments and have ambitious targets, as well as have a strong network within the industry.

Approaches to Finding Business Development Managers / Partnership Managers

One of the best places to find candidates is LinkedIn. Whether you’re using one of LinkedIn’s paid versions or the free version, start by looking for Business Development Managers who mention relevant Web3 keywords on their profile. You can try such searches as:

(“Business Development Manager” OR “BD Manager” OR “Partnership Manager” OR “Partnerships Manager”) AND (“Web3” OR “Crypto” OR “DeFi” OR “NFT” OR “Metaverse”)

If it doesn’t bring the expected results, you can also try to change the title:

(“Business Development Representative”)

Then, look for Sales Managers, Account Managers, Growth Managers, and so on. Depending on their company’s structure, they might have the same responsibilities as Business Development Managers in your company.

Alternatively, start with market research to identify all similar companies in your industry and area. Then look through each company’s employees or build a complex search that includes all target companies’ names in it. 

Telegram is another great resource for finding Web3 talent. There are many groups and channels dedicated to blockchain and cryptocurrency, where you can meet people who are active in the space. In our previous article, we shared a couple of Telegram groups where Web3 talent can be found. Alternatively, you can join groups dedicated to different conferences (even if you’re not attending in person) to network. For example, Web3 Austin | Consensus, ETHDenver/SporkDAO, Next Block Expo, Proof of Talk. To find more, use the search bar in the Telegram app and type the event’s name. Most likely you’ll find a group related to it. Many people in these groups have their titles and companies mentioned on their profiles.

Don’t forget to use an advanced search on X (Twitter) to detect more talent. Here is an example of the search you might want to try:

Furthermore, dive deeper into exploring communities and their membership. Use the community search bar to type some keywords like “Web3” and explore the results. 

How to Find Community Managers for Web3

About Community Management Roles

Community Managers are responsible for building and maintaining relationships between a company and its community of users. They are often the face of the company, interacting with users on social media platforms, forums, and other online spaces. In addition to managing the community, they also work closely with the rest of the team to ensure that the needs and concerns of users are being addressed.

While the specifics of the role may vary from company to company, there are certain skills that all Community Managers for Web3 should possess. First and foremost, they should have a strong understanding of the blockchain industry and communicate complex terminology clearly and concisely. They should also be skilled at building and maintaining relationships, as this is at the core of their role.

In addition to these foundational skills, Community Managers should be proficient in social media management, content creation, and marketing. They should be able to craft engaging content that resonates with the community and be able to leverage social media platforms to drive engagement and growth. Normally, they’re expected to work with communities on Discord, Reddit, Telegram, X (Twitter), LinkedIn, and Facebook as well as regional forums or social platforms.

Approaches to Finding Community Managers

First, try all our tips from above and look through LinkedIn, Telegram, and X (Twitter). Start with targeting Community Managers from projects you know and gradually expand your search. 

As always, while sourcing, try to play around with titles and look for Community Builders, Community Moderators, Community Representatives, Growth Managers, and other titles that might be related.

Community management is sometimes considered an entry-level career to get into Web3, so another option is to look for candidates who have experience in community management in other industries. While they may not have experience specifically in the blockchain industry, they will have the foundational skills needed to succeed in this role and can quickly get up to speed on the technology. For example, if your project is in GameFi, try to reach people from traditional gaming.

If your project has its community already, consider hiring someone from within. The most active community members might be happy to become your community managers. Plus they’ll be knowledgeable about the project, community needs, and drawbacks. 

How to Find Social Media Managers (SMM) for Web3

About Social Media Management (SMM) Roles

Social media has become integral to most businesses today, and Web3 companies are no exception. Indeed, these innovative companies are leading the charge in leveraging social media to propel their services, foster thriving communities, and attract a diverse array of participants to their projects.

The primary responsibility of SMMs is to create and execute social media strategies that align with the company’s goals and values. This includes managing all social media accounts and creating content that engages the audience. They must be able to build, engage, and retain an active community that is loyal to the company’s brand.

While both Community Managers and Social Media Managers are involved in engaging with an audience online, their primary focuses differ. A Community Manager is responsible for building, nurturing, and fostering relationships within a specific online community, often centered around a brand, product, or interest group. They prioritize creating a sense of belonging, facilitating discussions, and addressing community needs and concerns. On the other hand, a Social Media Manager primarily handles the strategic planning, content creation, and management of social media platforms to amplify brand messaging, reach a wider audience, and drive engagement. While there may be some overlap in responsibilities, Community Managers tend to emphasize building relationships and fostering community, whereas Social Media Managers focus more on content dissemination and brand promotion across various social channels.

Some companies are going above and beyond in their social media presence and community fostering, so it’s not surprising anymore to find job advertisements that look for “Chief Of Memes” or “Meme Master”. While it may sound like a joke, it is a legitimate career path for SMMs in the blockchain industry. This position requires a deep understanding of the internet culture and the ability to create memes that resonate with the audience.

Approaches to Finding Social Media Managers (SMM)

Again, all our tips regarding sourcing on LinkedIn, Telegram, and X (Twitter) apply to finding SMM talent. 

Social Media Managers are often active on social media, sharing their cases, portfolios, and tips with other social media managers. Depending on what type of social media your project uses, look for experts on those platforms. You might even want to look on Instagram or TikTok. Here’s a very simple search on Instagram:

Apart from sourcing on the app, you can X-Ray Instagram through Google or other search engines with some simple booleans like: smm crypto smm Web3 “content creator” crypto

Add location to the boolean string if you need a person to be located in a particular area: “content creator” crypto London

Keywords and titles to pay attention to while building your searches:

SMM, Content Creator / Creation, Web3 Marketer / Marketing, Content Creator / Creating, Graphic Designer / Designing, Brand Builder / Building

There are endless ways to build booleans and mix keywords. Just make sure that your approach (and outreach) to these creative personalities is equally creative.

How to Find Smart Contract Auditors / Security Auditors for Web3

About Smart Contract Audit / Security Audit Roles

Security auditors play a vital role in fortifying the security posture of blockchain companies and fostering confidence in their operations. These professionals are responsible for reviewing and auditing smart contracts to identify any security vulnerabilities. They must have a deep understanding of blockchain technology and be able to analyze code to identify potential risks. Particularly, they must be skilled in auditing projects on the same blockchain as yours. 

One of the most critical skills of a Smart Contract Auditor is attention to detail. They need to be able to scrutinize every line of code and identify any potential vulnerabilities that could be exploited. Additionally, they must have excellent communication skills to be able to explain the issues and solutions to developers and other team members effectively.

In the realm of Web3 security audits, several prominent companies have risen to the forefront, offering comprehensive services to safeguard blockchain networks and smart contracts. Among these industry leaders are such companies as CertiK and Hacken. However, if you choose to hire your auditor, see our tips below.

Approaches to Finding Smart Contract Auditors / Security Auditors

Many people switch to this career after working as blockchain engineers, so you might look for people whose previous careers were engineering the blockchain your project is written on. Alternatively, you might search for people who used to work as security engineers.

Consider hiring someone who is currently working as a blockchain developer or security engineer, but expresses interest in reverse engineering, cryptography, bounty hacking, penetration testing, cybersecurity as well as blockchain security in general.

It’s a great sign if a person has some cybersecurity certifications on LinkedIn, for example: CompTIA Security+, GSEC (GIAC Security Essentials Certification), CISSP (Certified Information Systems Security Professional), CISA (Certified Information Systems Auditor), CEH (Certified Ethical Hacker), OSCP (Offensive Security Certified Professional), CBSP (Certified Blockchain Security Professional) and others.

If you want to see the work of these professionals, try going on Github. Many people share their tools for security research, bug bounty, and hacking. Explore repositories in such topics as infosec, hacking, bug-bounty, penetration-testing, pen-testing, pentest, vulnerabilities, and similar. Look through contributors, watchers, stargazers, and users who forked those repositories. 

Apart from that look for people who participate in various competitions, like Capture the Flag (CTF), one of the most well-known hacking contests. Every year many CTFs are organised around the world. CTF Time platform allows you to look through team rankings as well as their locations, and current and past team members. While people rarely have their real names mentioned there, you can use their usernames to do the search on other platforms (or look through people who mention participating in CTFs on LinkedIn or other platforms. 

Look for communities of hackers on different platforms, like Discord, Slack, Twitch, and others. For instance, check out the Discord community HackTheBox with more than 230k participants.

There are many bug bounty programs focused on finding vulnerabilities on various blockchains too. Try looking for programs on HackenProof, where you can see hackers working on each program. Again, having their usernames, you might find them on other platforms where you can see more about their experience and reach out in case you find them suitable for the job you’re hiring for.

Wrapping up

In today’s fast-paced and dynamic world of Web3, companies seeking to hire talented professionals face significant challenges. The scarcity of candidates with specialized expertise is further compounded by the fierce competition among companies for top-tier talent, which is constantly evolving in the Web3 landscape. Combined, all of these factors make sourcing and retaining talent in the Web3 realm a formidable challenge.

In conclusion, the competition for Web3 talent is fierce, and recruiters need to go above and beyond to attract and retain them. Being creative in sourcing efforts, offering competitive benefits, providing opportunities for professional development, and creating a culture that values innovation and creativity are all crucial to attracting and retaining the best Web3 talent. Companies that invest in their Web3 talent will be better positioned to succeed in the fast-paced world of blockchain technology.

Article by:
Senior Tech Talent Sourcer at Matchr
Senior Tech Talent Sourcer at Matchr
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