CUSTOMER STORY

How we helped TikTok rapidly scale their sales and marketing teams across Europe

How we helped scale up the marketing and sales teams in the UK, Spain, and Italy.
28
hires
Constant
partnership renewal
Too efficient
for business to keep up

About TikTok

TikTok is the leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy.

TikTok has global offices, including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


The challenge   

TikTok needed to scale its sales and marketing teams across Europe rapidly. Before partnering with Matchr in 2020, TikTok’s internal teams were overstretched. With the phenomenal growth in the number of users (500 million active users per day in just 3 years), TikTok had to capitalize on this growth across multiple countries in Europe quickly.


The solution    

We joined TikTok with a team of 4 sourcers and 2 recruiters to help scale up the marketing and sales teams in the UK, Spain, and Italy. This meant, as well as reworking processes and hiring quickly to improve the candidate experience and help provide market data significantly.


The results    

We hired 28 candidates for TikTok in just 6 months. Due to our strong sourcing capabilities, we were able to build up a pipeline of candidates from companies like Spotify, Pinterest, and Google so rapidly that we were asked to slow down due to the limited number of interview slots on TikTok’s side.  

Due to our success and transparent way of working, it was a no-brainer for TikTok to ask us again the following year to support them with extra sourcing and recruitment capacity.  

After an internal referral from TikTok’s European team, we were asked to join TikTok’s EMEA team with a strong focus on Africa.

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