10 Content Tools That Are Helpful for Recruiters


The past few years have taught recruiters that utilizing the right tools is the key to success. One of the tasks that recruiters face every day, is content creation, including emails, posts, outreach messages, expert articles, etc. To help you create more effective recruitment assets, we’ve compiled a list of the top 10 content tools for recruiters.

Let’s get right into it.

Content creation tools for recruiters

These tools let you create content for recruiter campaigns and ensure that each piece of content that goes out meets your professional standards.

Hemingway App

Hemingway App lets you create clear and concise content that’s easy for potential candidates to understand.

Recruiters often put out very descriptive and informative material but not well laid out. And sometimes it’s the opposite, where the content is well formatted but too complex to wrap your mind around.

Hemingway takes care of all of that by creating the perfect balance between readability and formatting. 

The app explains why a piece of content may not be ideal for readers. This helps guide recruiters to create more attractive and effective content.

Why it’s great

Hemingway App is designed with writers in mind. 

It optimizes each piece of content for the highest readability. The better your potential candidates can understand what the job opening will require of them, the better you can filter out less-than-ideal applicants. Job seekers want to find a new job fast, so helping them not waste their time is mutually beneficial.

The app is great for all writing styles. If you want to sound more casual and less corporate, it can accommodate that. If you want to break up content in a specific way, it’ll help you find the perfect layout.


Grammarly lets you correct grammar mistakes, find repetitive words and phrases, and trim your content.

There’s nothing worse for a recruitment drive than content that’s poorly written or full of typos. It also damages the image of the recruiter and the company they’re representing.

Grammarly allows recruiters to avoid those issues and make their content professional.

Why it’s great

Grammarly lets you create content freely while it monitors spelling and basic grammar errors. If you’re looking for a more comprehensive review, you can simply open the app and analyze your entire content in one go. Plus, Grammarly can be used as a plugin on Safari, Chrome, Edge, and Firefox. On that topic, here are some other great Chrome extensions for recruiters.

Google Docs

Google Docs has become a content creation staple, offering many templates and formatting options for all kinds of written content. 

This one is an obvious choice for any recruiter looking to create highly readable, clear, and easily manageable content.

If there’s more than one person working on the recruitment content, they can all collaborate in real time to edit and craft the ideal hiring material. 

It’s also super simple to use, and the layout is clean and intuitive, considering the superb functionality. You can even have custom templates for organization-specific content.

Why it’s great

If you’re a recruiter who prefers legacy software, Google Docs will provide you with all the functionality of Microsoft 365, with the option to share the document among stakeholders.


Canva lets you create engaging and interesting content that is visually appealing to candidates. This tool offers a ton of design possibilities for all kinds of content. It allows you to design a huge variety of recruitment content assets on a single platform.

It’s only natural to be attracted to a well-designed document. That’s exactly what Canva can help you do.

Recruiters can design candidate profile pages that push job seekers to pay closer attention to each specific requirement.

The platform has templates for all kinds of recruitment content, including e-flyers, interactive emails, posters, banners, and a lot more.

Also, Canva may be an alternative to PowerPoint for creating presentations. Canva enables recruiters to create beautiful presentations using branded style and various in-built templates and elements.

Why it’s great

If you aren’t looking to spend money on the design side of recruitment, you can use Canva for free. Certain design elements are for paid users only, but there’s great content for free.

Content planning and management tools for recruiters

These tools allow you to plan recruitment content and manage it during ongoing campaigns.


Trello is great for managing ongoing projects and separating different aspects of campaigns into segments.

For example, imagine you’re hiring for a web design and development firm and must keep track of the recruitment workflow.

The recruiters can create cards for each step of the process and move them into the next stage every time a candidate clears a step. 

This creates a ton of transparency between management and recruiters. It also helps streamline the workflow.

Trello is highly customizable. If there are several people on the recruitment team, they can collaborate on a card layout that’s suitable for them. 

Why it’s great

Trello’s bright, vibrant design and bold colors help differentiate different parts of the workflow, so it’s easy to keep all the steps of a complex project straight. This is convenient for companies of all sizes and improves the overall user experience.


Buffer lets you queue and automate publishing recruitment content on social media and analyze the response to each piece. This is a great tool for those recruiters who develop their personal and employer brands.

It’s easy for recruiters to schedule content for peak times across various social media platforms and other channels—so there’s no guesswork about which times will give you the best reach, and no need to take breaks during the day to post or tweet.

You can also check post performance on up to three social accounts for free.

This is ideal for smaller companies that post recruitment content on fewer platforms.

For example, if you post on LinkedIn, Facebook, and Instagram, Buffer can help you easily manage content across the three platforms in one place.

Why it’s great

Buffer lets you publish and monitor a large variety of different content assets. If you’re creating recruitment content for multiple departments, all with different requirements, you can easily check how it’s performing.

Google Calendar

This one’s mostly used for scheduling events, but if you’re struggling with a regular content outflow, Google Calendar can help you get on track.

Suppose you have to create a particular kind of recruitment content, such as company description cards, by the end of the week.

Google Calendar can help you plan out tasks related to your content. Not only does it work great with other scheduling tools to schedule interviews, but it lets you plan design brainstorming sessions and writing time slots, all in advance.

Why it’s great

Google Calendar is completely free to use and integrates with the Google enterprise suite.

It’s also pretty easy to learn and start using. If you’re already familiar with Microsoft Excel, Calendar looks fairly similar in layout.

Content idea generation tools

These tools help you come up with relevant content ideas for more effective recruitment targeting.

Google Trends

Google Trends shows you the popularity of keywords and phrases over a certain period of time. This lets you analyze which phrases to use in your content at which times of the year.

This is great for teams and companies that plan seasonal recruitment campaigns.

Let’s imagine your recruitment drive starts at the beginning of the second quarter. You can check which keywords make up the most popular job search queries during Q2 historically.

While the professional requirements and attitudes of job candidates are always changing, it helps to get a general idea of what they’ve asked for year after year.

Why it’s great

Google Trends gives you many options to filter your content search to specific keywords. This will give you a lot more clarity about what candidates search for.


AnswerThePublic shows you the most frequently asked questions regarding a specific keyword or phrase. This allows you to provide more value through your content.

For example, if recruiters could see the search queries that candidates type in, they’d be able to create recruitment content that answers them all. 

If candidates are more interested in higher salaries, recruiters can feature salary-specific information and language more prominently in the material. 

Why It’s great

Answer the Public is free and provides a ton of information with a single search. It shows questions that real people would ask, instead of overly professional-sounding queries.


BuzzSumo shows which topics are doing really well on social media. With this, you’ll know how to position your content for maximum visibility.

For example, it lets you capture keyphrases that job seekers are searching for on social platforms. You can then use those phrases in the content you post to attract candidates.

This will provide recruiters two major advantages over the competition:

  1. Let them connect with candidates on a more personal level before they even send the application
  2. Allow recruiters to include phrases and language that aligns with corporate goals (while still being socially relevant).

Why it’s great

BuzzSumo will show you which terms are popular in specific areas. This is ideal for you if you’re recruiting from a specific geographic location.

Checklist: How to Choose the Right Content Tools for Recruiters

When choosing the right tools for streamlined recruitment, here’s what they should do:

  1. Fit your budget: Most software tools have tons of premium features that look too good to miss for recruiters. These costs can quickly take over the investment needed for the onboarding process. The tools you adopt should fit your budget after factoring in all the required features.
  2. Match software adoption goals: Buying software and onboarding people on it can be time-consuming and expensive. Make sure the tools you’re buying help resolve the specific hiring pain points you want to address.
  3. Have a shallow learning curve: There’s nothing worse for modern recruiters than an overly complex recruitment tool. Look for software that doesn’t require extensive training. It should streamline the process, not complicate it.
  4. Prioritize user experience: A UX-focused approach makes software much more feasible for everyone. It also helps recruiters focus on vetting the best candidates instead of mastering software systems.
  5. Have reporting and analysis features: Software that analyzes hiring over a period and creates reports based on hiring performance will offer additional returns. This feature lets recruiters see if their hiring efforts are improving over time. It also helps identify any hangups in the process.

Make sure your recruitment tools are right for your enterprise needs. While feature-rich software may sound great, you’ll hire much better candidates faster with a system that suits your unique recruitment needs.

Wrapping up

For content creation, planning, and management tools, there are many great options for recruiters:

  1. Hemingway App, Grammarly, Google Docs, and Canva will help you craft effective, error-free content and make it look great.
  2. Trello, Buffer, and Google Calendar make it easy to plan, schedule, and automate your content publishing.
  3. Google Trends, Answer the Public, and BuzzSumo gives you insight into what job seekers are looking for in specific areas and seasons.

Choose the right tools, and you’ll reach fascinating results!

Article by:
Content manager & Writer at EBS Agency
Content manager & Writer at EBS Agency
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