How to Attract Candidates

With Spotify

For a talent acquisition expert, any new trending platform or network can be used to find or attract candidates.  Spotify, a music giant, provides an opportunity to create personal playlists for candidates to make them an offer or tell about the open roles. 

From this guide you will learn how to:

  • how to use Spotify to attract candidates
  • how to onboard and greet new employees using Spotify
  • how to improve your employer brand using Spotify 

🎸 How to use Spotify to attract candidates

Create an account in Spotify if you still don’t have any. Create a playlist for your candidate. you can title it as “Join Amazon Team” or “Your Offer to Amazon” or “Amazon. We Are Looking for a Java Developer in Denver”.

Look for songs that have a title as particular words in your message that you want to send to the candidate. On our example it looks like this:

Copy-paste the link to the playlist to your email/message to the candidate. I recommend using this approach when you send 3rd or 4th follow-up. It is not the best strategy for an initial outreach but excellent for breaking the ice in your follow-ups.

Based on our experience, this approach improves the response rate by 15%. People love when recruiters treat them as humans, not just robot-workers. A surprise makes people feel positive. Look at these feedback messages from candidates: 





🎧 How to use Spotify to onboard new employees 

MatcHR also uses playlists to welcome new employees. Instead of boring HR desks with the list of employees, we ask everyone from the team to contribute a favorite song to the company “welcome” playlist. Smart, isn’t it!? You can be even more creative and send such encoded playlists with the names of customers or stakeholders!

Tip: When you create a specified playlist, look for the relevant song names, not artists 😉

How to use Spotify to improve your employer brand 

In case you want to make your employer brand more personal and attractive to the potential candidates, work on the message that you use as an automatic reply to the inbound applications. Here is the example:

Thank you for your interest in our Sr. Recruiter role in MatcHR! We will look at your CV and get back to you within 7 working days. 

In meanwhile, enjoy a playlist that we have created for you: 

Please check our Instagram page to see how we live, work and have fun all together:

If you have any questions please reach out via our Facebook page: 


Final thoughts

Stay creative and treat candidates as your friends! There are millions of ways to stand out from competitors and make candidates’ experience very special. At MatcHR we connect the best talents with top technological companies around the globe! What to join us? Check our open positions:

For recruiters 

For developers 

More information?

Send us an email and will come back to you with the speed of light!